As a business owner, you may find it a little difficult to decide which forms of advertising are the best for promoting your business. There are many different methods of advertising out there, and whilst you might think that the more conventional methods are a sure-fire way to succeed, you may need to consider more modern strategies like digital mobile billboards.
Mobile billboards are a type of OOH (Out of Home) advertising where an advertisement is placed on the side of a truck or a bus, and that vehicle is strategically placed to reach your target audience.
Mobile billboards are a highly cost-effective way to promote a product or service and they can capture the attention of your unique target audience. Due to their novelty, they capture the attention of drivers and pedestrians alike and they will stand out amongst a sea of other advertisements.
No matter what industry your business is operating in, advertising is absolutely vital to your success. Particularly for small businesses, advertising on TV, radio or in newspapers simply may not be possible due to your budget and although social media advertising is free, it doesn’t always accurately target your specific audience. Digital mobile billboards are highly effective and are a fraction of the cost of other traditional methods.
There are a number of businesses that can use digital mobile billboards including real estate agents, hotels, restaurants, financial services providers, stores and even self-employed individuals like performers.
Estate agents can really benefit from the way that digital mobile billboards can specifically target certain geographical areas. Mobile billboards can expose your face, brand and contact details easily and as they have a great recall rate, people will remember your name when they come to need your services.
Similarly, financial services providers can use mobile billboards in a really effective way to advertise interest rates or features that help you to stand out against the competition.
Clubs and music albums may enjoy utilizing mobile billboards because of their ability to display multiple advertisements. For example, you can easily advertise a variety of songs or events without have to pay a lot of money to change the advertisements. You could also vary your advertisements depending on the season or holiday, at a far cheaper cost than standard forms of advertising. Stores would also really benefit from being able to easily vary their ads depending on the time of day/month/year.
For small business owners, the price of mobile billboards is certainly an attractive feature and will allow you to advertise on platforms other than social media without a huge marketing budget.
Digital mobile billboards can be a really effective part of any business’ marketing strategy – these examples are just a few ideas, not an exhaustive list! With a low price-point, great recall rate for consumers and the ability to easily change advertising campaigns, most businesses will find that mobile billboards will be the right choice for them.