Billboard Truck Advertising: How Much Does a Digital Billboard Truck Cost to Own?

Billboard truck advertising has revolutionized the outdoor advertising industry, offering a dynamic and mobile alternative to traditional static billboards. The allure of being able to move your advertisement to different locations to target various demographics is significant. However, understanding the costs associated with owning a digital billboard truck is essential for making an informed investment. This article will delve into the types and costs of mobile billboards, billboard truck advertising rates, and the overall benefits of this advertising medium, with a particular focus on digital mobile billboard trucks.

Billboard Truck Advertising

Biden-Harris on a Billboard Truck Advertising parked on a sidewalk, promoting an investment in HBCUs on a street in Atlanta.

What Are Mobile Billboards?

Mobile billboards are essentially advertisements placed on trucks that can be driven to various locations. This form of advertising provides a unique advantage over static billboards as it combines the high visibility of outdoor advertising with the flexibility of being able to target specific areas. Digital mobile billboards take this concept further by using LED screens to display dynamic content, offering even greater engagement and versatility.

What Types of Mobile Billboards Can I Choose From?

When it comes to mobile billboards, digital options stand out for their superior features and benefits:

  1. Digital Mobile Billboards: Utilizing LED screens, these billboards can display videos, animations, and changing content. This flexibility allows advertisers to tailor messages for different audiences and times of day, maximizing impact.
  2. 3D Digital Mobile Billboards: Combining digital displays with three-dimensional elements, these billboards create an immersive and eye-catching experience that captures attention more effectively than flat images.
  3. Interactive Digital Mobile Billboards: Featuring touch screens or QR codes, these billboards allow potential customers to interact directly with the advertisement, deepening engagement and providing immediate access to more information or special offers.

Billboard Truck Advertising Rates

Minnesota Health Center promotion on a Billboard Truck Advertising parked with several people passing by on a Sunny weather in Duluth.

How Much Does a Digital Billboard Truck Cost?

The cost of a digital billboard truck can vary significantly based on several factors, including the type of billboard, the duration of the campaign, and the geographic area targeted. Here’s a general breakdown:

  • Standard Digital Mobile Billboards: These can range from $3,000 to $10,000 per month depending on screen size, resolution, and the length of the campaign.
  • 3D Digital Mobile Billboards: Prices can vary widely based on the complexity of the design but generally start around $5,000 per month.
  • Interactive Digital Mobile Billboards: These can range from $5,000 to $15,000 per month depending on the level of interactivity and technology used.

Factors That Affect Mobile Billboard Truck Advertising Rates

Several factors can influence the cost of billboard truck advertising:

  • Geographic Area: Advertising in high-traffic urban areas will generally cost more than in less populated regions.
  • Duration of Campaign: Longer campaigns can often secure a lower monthly rate.
  • Screen Size and Resolution: Larger screens with higher resolution will typically be more expensive.
  • Design and Production Costs: The initial creation of the advertisement, particularly for 3D and interactive billboards, can add to the cost.

What’s Included in the Cost of a Mobile Billboard Truck Campaign?

The cost of a digital mobile billboard truck campaign usually includes several components:

  • Design and Content Creation: This includes the creation of dynamic content tailored to your campaign needs.
  • Technology: The LED screens and any interactive technology required.
  • Operational Costs: This covers the fuel and maintenance of the truck, as well as any necessary permits.
  • Professional Services: Many companies offer professional drivers and customer service support as part of the package.

The Value & Benefits of Digital Mobile Billboard Truck Advertising

Investing in digital billboard truck advertising offers numerous benefits:

  • Targeted Advertising: Digital mobile billboards can be driven to specific locations, allowing you to target particular demographics or geographic areas effectively.
  • High Visibility: Moving advertisements with dynamic content are eye-catching and can capture the attention of a broad audience.
  • Flexibility: Easily update and change your advertisements to reflect current promotions or messages.
  • Engagement: Digital and interactive billboards engage your audience more effectively than static billboards.
  • Comprehensive Support: Companies like Can’t Miss US provide professional customer service, ensuring your campaign runs smoothly from start to finish.

Billboard Truck for Sale

Billboard truck advertising of Nutrl Vodka Seltzer parked in a busy city street with several people walking nearby on a sunny weather.

If you’re considering a more permanent investment, purchasing a billboard truck advertising might be an option. Here’s what you can expect:

  • Digital Billboard Truck: The vehicle itself, equipped with state-of-the-art digital screens.
  • LED Lighting System: Ensuring your advertisement is visible even at night.
  • Top Generators: To power the digital screens.
  • Price: The cost of purchasing a digital billboard truck can range from $50,000 to $150,000, depending on the specifications and features.

Why Choose Can’t Miss US for Your Digital Mobile Billboard Truck Needs?

Can’t Miss US offers new and preowned digital mobile billboard trucks, providing several advantages:

  • Largest Fleet: A wide range of options to suit any campaign size.
  • Top Rated Mobile Digital Technology: Ensuring high-quality and reliable performance.
  • Built-in GPS and WIFI Tracking: For real-time tracking and campaign monitoring.
  • Campaigns for Every Sized Budget: Flexible options to match your financial capabilities.
  • Serving the Entire United States: Nationwide service ensures coverage wherever you need it.

Can’t Miss US is a premier nationwide mobile billboard advertising company renowned for having the largest fleet of billboard trucks in the industry. Our state-of-the-art fleet features vehicles ranging from the 2016 models to the latest 2024 billboard trucks, ensuring our clients have access to the most advanced advertising technology available. We offer an exciting opportunity for customers to work with us, enabling them to kickstart their business by leveraging our extensive network and cutting-edge mobile billboard solutions. With Can’t Miss US, clients can effectively reach their target audience and achieve remarkable visibility and engagement.


Owning a digital billboard truck can be a significant investment, but the potential returns in terms of visibility, engagement, and targeted advertising are substantial. Whether you choose to rent or buy, understanding the costs and benefits of billboard truck advertising will help you make the best decision for your business. With the right approach, your digital mobile billboard can become a powerful tool in your marketing arsenal, driving brand awareness and customer engagement like never before.