While online advertisements can do wonders for your marketing campaign, the latest digital mobile billboard research shows that this form of OOH advertising can also drive consumers to take action. We’re not saying you should totally disregard all your online marketing strategies, however, we all know it’s good practice to have multi-prong approach so the more places you can reach your audience the better.
If you’ve been on the digital mobile billboard fence for a while, perhaps the latest research conducted by the outdoor Advertising Association of America and Nielson will change your mind. Let’s take a closer look at what they discovered about digital mobile billboards and why they should be part of your next marketing campaign strategy.
The Research Behind Digital Mobile Billboards
The OAAA and Nielsen collected more than 450 surveys about digital mobile billboards in the United States from Americans who were 16-years-old and older in the top 30 markets in the country from February 24 to March 4, 2020.
31% of consumers reported they noticed a digital mobile billboard within the past 30 days
57% of consumers who say a digital mobile billboard stated that they see them “all the time”
67% of consumers said they took action after seeing a digital mobile billboard. Some actions included visiting a website, going to a store or restaurant, or following on social media.
61% of consumers who saw a digital mobile billboard said they took action with a mobile device, such as screening a QR code, visiting a website, downloaded an app, or made a purchase.
Why Are Digital Mobile Billboards So Effective?
To understand why consumers are so driven to take action after seeing a digital mobile billboard, let’s dive into some of the features:
Mobile: The fact that you can take your digital billboard anywhere means your message can be exactly in front of the right consumer at the right time. If you want your truck to be downtown during lunch and then circling different neighborhoods later in the day, that is no problem!
Customized messaging: When you use a static outdoor billboard, you are limited to one message for a set period of time. With a digital mobile billboard you are able to change your message multiple times a day. So depending on where your mobile billboard will be you can have just the right message for the right audience.
Supplement online marketing: As we shared before, online advertising is still an important part of your marketing strategy. However, when you sync your online marketing with a digital mobile billboard, you’re now creating a unique experience.
Memorable: The data backs it up—digital mobile billboards are fun and memorable! You can’t help but notice them, so when you need to reach your target consumers you will definitely grab their attention with a mobile billboard.
Ready To Try A Digital Mobile Billboard?
Our team at Can’t Miss Us is your secret weapon when it comes to running the most effective marketing campaign. We’ve worked with some of the biggest brand names, including Planet Fitness, Walt Disney, and Live Nation.
If you’re ready to incorporate digital mobile billboards into your next marketing campaign, contact us today.