In advertising, you often hear people talk about low CPI marketing methods in relation to placing adverts on websites or on apps. You want to know that your marketing will be cost-effective, as well as drawing in potential consumers, which is why it is so important to utilise low CPI marketing methods. What if we told you that one of the most effective, and most overlooked, methods was actually creating a mobile billboard?
The biggest advantage of mobile billboard marketing is certainly the move-ability element. Instead of wasting money advertising to everyone in a specific area, you can specifically choose zones that your target audience will be in. Customising your route to your target audience means that you can put your message in front of the very people who need to see it, almost all the time.
Traditional out-of-home (OOH) ads are static and can be easily forgotten – once you’ve seen it once it often just blends into the background. This is where mobile billboards come in. Moving advertisements are much more likely to be noticed and recalled than traditional marketing methods, and the flexibility they offer means they are far more cost-effective too.
Mobile billboards are a low CPI marketing method because they create brand awareness by specifically targeting areas and markets that you want to reach. In fact, the Outdoor Advertising Association of America said, “Research indicates that mobile billboards are viewed by 95% of people who drive by them. This makes them the perfect advertising platform to reach people on the go.”
Of course, other forms of advertising are still useful, but it is important to have a multi-faceted approach, and mobile billboards should be an important part of that approach. When you consider how cheap they are to install compared with how well they target a specific audience, you won’t want to miss them from your marketing campaign again!
Here are some statistics to show you the effectiveness of mobile billboards:
According to the Outdoor Advertising Magazine 2002, mobile billboards have an impressive 97% recall rate.
– – Mobile billboards generate 2.5 times more attention than static billboards, according to research by Perception Research Services.
– Most people commute for a long time each day and make last-minute decisions such as going shopping or going to a restaurant in their car. According to the Arbitron Outdoor Study in 2001, commuters with heavy mileage spend 19% less time reading newspapers and watching news, so what better way to target them than through mobile billboard advertising?
Every piece of a marketing strategy has its place, but with so many benefits, mobile billboards certainly can’t be overlooked. When you combine low-cost installation with the impact they have on viewers, their amazing recall rate and the attention they generate, it is difficult to think of a better low CPI marketing method.