Most of us have been to game days, and can remember how busy they are and how many people are there before the sports begin just to soak up the atmosphere. Sporting events can give you huge exposure and visibility for your brand – the average NHL spectator attendance is over 17,000, for MLB it is over 28,000 and the average spectator attendance for an NFL game is 68,000! There are other events which bring in even more spectators, like the US Open with a rough attendance of about 700,000. From a marketing perspective, this is an ideal time to advertise products and services.
Traditional OOH (out-of-home) marketing methods like bulletins, wallscapes and posters certainly have their place in a marketing strategy, but they are not the best way to take advantage of busy game day traffic. These OOH marketing methods often require week- or month-long buys, which don’t effectively target your audience as you are aiming to advertise to them on a specific day – game day! Plus, the static nature of these methods means that your advertising cannot be reactive to the action that is going on, so they can only target your specific audience for a limited amount of time.
When you choose a digital mobile billboard, you can more accurately target your specific audience. You don’t need to worry about finding somewhere stationary near to the stadium to pitch your OOH advertisement, because advertising can go anywhere. It’s best to strategically place your mobile billboard near areas with substantial traffic buildup, sports venues, sports bars and merchandise stores for maximum impact. These venues may change throughout the day, and by choosing a mobile form of advertising you can ensure that your advertisement remains effective all day long.
Digital mobile billboards are also easier to render contextually relevant. A static form of advertising can’t be changed during the weeks it is displayed, whereas digital mobile billboards can be altered to the target audience significantly more. The ability to customize the advert and make it relevant to each sporting event means that you can make real, emotional connections with your future clients, increasing the effectiveness of your marketing strategy.
To summarize, mobile billboards can reach where traditional OOH marketing methods cannot, in terms of physical locations as well as emotional connectedness. Mobile billboards have amazing recall rates and can be strategically placed to have an even greater impact on consumers. Choosing a more flexible and reactive form of advertisement will increase the success of your advertising campaign, and the amount of people at sporting events makes them a perfect place to market your products and services.