Digital mobile billboards are ranked as one of the most influential ways to advertise for businesses today, as well as one of them most cost-effective ways. Mobile billboards can be driven directly to your target audience no matter where they are, including hard-to-reach residential areas, commercial spaces, major cities and industrial districts. Not only can they reach all these places, but they can also do it in the span of just one day! When you compare them to static billboards, digital mobile billboards will deliver better results for you at a much lower cost. Research from the TruckSignageNetwork (TSN) shows that mobile billboards are 65% more effective than traditional advertising media, as well as having a 57% higher conversion rate.
That statistic alone is impressive, but here are some more reasons why you should choose mobile billboards.
Firstly, let’s take a look at the CPM (Cost per Thousand Impressions). According to the Outdoor Advertising Association of America (OAAA), mobile billboards have the lowest CPM of any other type of advertising. On average the cost of 1000 views is just $0.77, although some advertising companies have an average cost of only $0.48 for 1000 views. If you compare this with the average CPM of large format billboards, which is between $3 and $18, you can see that mobile billboards are an easy choice!
Furthermore, the visibility of mobile billboards will help your advertisements to stand out. Often commuters are so used to their daily journeys that other forms of advertising simply blend into the background. As your advertisement would be placed on a truck, it will be more easily seen by everyone, from drivers to pedestrians. Not only is your advertisement closer to everyone’s eye-level, but it will also be more easily viewed as there are fewer mobile billboards on the road. This will help your marketing campaign to stand out from all the background noise and to be easily and clearly seen.
In addition, mobile billboards are more memorable and more impactful than other advertising methods. On average, a wrapped truck gets a huge 30,000 to 70,000 impressions per day! Mobile billboards can reach a wide audience and gain more unique impressions because they are unrestricted in their locations, so they can go wherever you need them to be. A sturdy by RYP & Becker Group found that 96% of respondents thought that mobile billboards had more impact than static billboards.
In summary, mobile billboards are affordable and memorable, and there are copious amounts of evidence that demonstrate just how effect they are as a form of advertising. Mobile billboards really are effortless, and it should be an easy choice for you to involve them in your next marketing campaign.